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BP — Planet BP North American Intranet |
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Challenge
BP company servers were inundated with broadcast emails, many with critical communications. Important CEO and
HR communications went unread because they got lost in the clutter. |
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Solution
The Web Department built a custom database-driven content managed intranet shared by multiple North American regions. It enables multiple backend administrators/editors to easily schedule and manage North American and region-specific company news and information for the home page portal, news kiosk, calendar,
employee classifieds, calendar and other resource pages.
Result
The streamlined process greatly increased workflow efficiency. The Website proved so effective for its initial regions that several other North American BP regional units came on board following its initial launch, further increasing the sites popularity.
Do this increased popularity, The Web Department was requested to build many new features for Planet BP, such as a custom blog titled Dialogue, that enables BP America President Bob Malone to communicate to all American employees. A North America and region-specific newsletter builder title Round-Up, and a custom TargetVision slide package that enables Planet BP editors to display content managed in Planet BP on TV screens in multiple BP building lobbies throughout North America.
Since its initial debut the intranet has proven to be a tremendous success. In 2005 Planet BP was honored with a IABC
Bronze Quill Award for excellence in communications. In late 2006 Bob Malone's blog Dialogue was featured in an article in The Financial Times of London (ft.com). In 2004, Planet BP received 485,783 total visits, which represented 3,032,304 individual page views from more than 23,200 unique internal visitors, and it continues to grow each year.
Planet BP provides comprehensive, up
to date news and information for tens of thousands of employees across North America.
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