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Projector Center — Ecommerce Website |
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Challenge
This projection systems retailer wanted to extend its brick and mortar business to the Web. The navigation had to be clear
and quick, with the overall Website designed to create a positive customer experience. With fierce competition they needed
the ability to respond to market conditions. i.e. change content and pricing quickly and easily. |
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Solution
The Web Department built custom content management system (CMS) that enabled ProjectorCenter.com's sales managers to compose all
information about a product including product features, accessories, specifications and create and manage specials.
Secure Website transactions are processed automatically and the results are easily accessible in the content management system, significantly simplifying the entire order process.
Result
Through extensive Web marketing and efficient Website management, online sales grew nearly 30-fold in just over two years.
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